Advanced Technologies Management for Retailing : Frameworks and Cases (9781609607388)

Advanced Technologies Management for Retailing: Frameworks and Cases contributes to our understanding of applications of new technologies and their impact on the design and development of point of sale systems and on consumers' behavior. This volume covers a large range of topics that contribute to understanding consumers' behavior in new computer-aided retailing environments, and how this influences buying behavior while providing useful knowledge on the management of these new technologies and on the management of the digital contents as a reliable teaching resource for teachers and researchers.

Product details

• Format Hardback | 374 pages
• Dimensions 220.98 x 284.48 x 27.94mm | 1,247.38g
• Publication date 30 Jun 2011
• Publisher IGI Global
• Imprint Information Science Reference
• Publication City/Country PA, United States
• Language English
• ISBN10 1609607384
• ISBN13 9781609607388

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