Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
Product details
- Paperback | 368 pages
- 203 x 254 x 13mm | 653g
- 16 Mar 2010
- McGraw-Hill Education - Europe
- MCGRAW-HILL Professional
- New York, NY, United States
- English
- 7th edition
- 0073381152
- 9780073381152
- 2,187,177
Download Marketing Strategy: A Decision Focused Approach (9780073381152).pdf, available at pdfebookfree.download for free.
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